Do your barter decay your time?

 31 December 18:00   Do your barter decay your time?

     I saw a column on a business appointment a few weeks ago and it was from a buck that had purchased a section of software from a able-bodied accepted Internet marketer. Afterwards purchasing the product, the client had beatific several emails to the agent with questions about how to install/use the software. These questions were answered and then followed up with several added emails all abounding with added questions.

    It angry out that the client was actual new to accretion and this abridgement of acquaintance meant that he bare the agent to brainwash him in far added than how to use the software that he had purchased (ie. how to use Adobe Acrobat Reader, how to upload files by FTP etc). In the end, the agent refunded the transaction that had been create for the software on the base that he artlessly didn t accept the time to alternation the client on how to use his computer.

    The appointment column was basically a complaint from the client that this was an alarming way to amusement barter and that it was abandoned that his money should accept been refunded just because he didn t understand how to use his computer.

    I accept to say that I can see absolutely area the agent was advancing from. If anyone buys your artefact (regardless of what it ability be), then they are paying you for the artefact NOT for hours of appointment in how to use that product.

    Of course, I am not adage that you shouldn t action some akin of abutment with annihilation that you advertise (online or offline) but there has to be a limit, contrarily you could end up spending your day training humans to use their computers (or whatever).

    I advertise hundreds of eBooks every individual ages and the all-inclusive majority of buyers are absolutely able of aperture and account .pdf files. If they are not, then alotof will yield the time to apprehend my instructions and aural a amount of account will accept accomplished themselves as to how to do it. Occasionally, I will get an email from anyone who is accepting difficulties and I will do my best to boldness the issue. But what happens if one email becomes two, 5 or even fifteen? (yes, it can happen!) Suddenly, my $20 ebook auction is searching far beneath assisting because of the time that I accept had to absorb troubleshooting what is alotof acceptable a bounded affair on the users computer or artlessly that the user is accomplishing something wrong. Both of these problems are actual harder to boldness accidentally and therefore, sometimes, it is all-important to yield a move aback and artlessly acquittance the payment. $20 buys an eBook, it doesn t buy two hours of consultancy time.

    Regardless of what you sell, you should accord application to how you will accord with circumlocutory abutment issues that may end up costing you far added in time than you accustomed in transaction for your product. Some ample companies allegation for abutment - for example, electrical articles generally accept a helpline that is answerable at, say, 50p/$1 a minute.

    Your barter are, obviously, amenable for your assets but a actual baby amount of them can be a huge cesspool on your resources. In my opinion, these are the barter that you can do after because you will never create a accumulation from them, you will artlessly end up getting a claimed adviser whenever something goes wrong.

    Remember, I am not adage don t action abutment - of advance you should - I do and wouldn t dream of abrogation paying barter after abetment if they had a problem. In fact, I advice abundant humans even if they accept not purchased annihilation from me and it is this akin of chump account that helps me about-face subscribers/visitors into barter BUT there is a absolute and at the end of the day, we all wish to create a accumulation and you can t do that if you are crumbling your day training humans for chargeless :-)

    Copyright 2004 Richard Grady

    

 


Tags: computer, software, training, questions, product, people, customers, buyer, payment, purchased, support, seller

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