The when, how and why of using cellophane gif cartoon to cantankerous hotlink pages

 31 December 18:00   

    The when, how and why of using cellophane gif cartoon to cantankerous hotlink pages   by Michael Campbell

    Recently I wrote an commodity on how your web web site can accomplish

    over 25 times added affairs barter in beneath than a year. There

    seemed to be some abashing on how a cellophane gif clear

    could be acclimated to cantankerous hotlink pages. Some of you asked for

    samples or downloads to attending at. Additional how big the gif should be

    and how some of them should be used, so I ll try to explain it in

    detail here.

    Why Cantankerous Bond Is Important

    What is on your web web site is alone allotment of the addle if it

    comes to acceptable seek engine positioning. Seek engines are

    now employing assorted "off page" criteria. You ve apparently heard

    terms like "link popularity, hotlink density, hotlink relevancy". They all

    have hardly altered meanings and but what it boils down to is

    that the links arch to and from your web site, are getting

    analyzed, assessed, evaluated and then ranked, to

    determine area your web site should appear up in seek results.

    There is aswell one above seek engine aggregation - that aswell

    owns two additional ample engines - that has a absolute awful addiction of

    binging and ablution out pages. One ages you ll accept 100

    pages in the indexes, and the next ages it purges all but three

    or four of your web pages. Now you either accept to clutter and

    resubmit the indexed pages with links to all your additional pages.

    Or if you acclimated the cantankerous bond technique, every individual page

    has links to all you additional pages. So even if alone one page

    remains in the index, if the spider comes ample to

    update, all your additional pages will be begin again, automatically.

    If you wish to exhausted the bond belief of some the seek

    engines and stop the binging and ablution of your pages, then

    it s added important than ever, to get your web sites cantankerous affiliated

    together. Artlessly put, cantankerous bond agency to hotlink all your sites

    and pages calm using arresting argument links or airy pixel links.

    Why Use Airy Pixels

    A approved web web site ability accept 10 links to 10 centralized pages and

    a "links" page that leads to some additional sites. But what if, you ve

    got say, 10 additional web sites and wish to hotlink to them all. Additional

    you accept over 100 aperture or angle pages, and you wish to hotlink

    to all of them too. Well, that would make a big blend of arresting

    links, hundreds of links that would do annihilation but abash your

    visitors.... access the airy pixel technique.

    How Big Is A Pixel

    An airy pixel is a cellophane gif graphic, one aboveboard pixel in

    size. Depending on the dots per inch or dpi of your monitor, that

    may be 1/72 or 1/80 or even 1/96 of an inch. So you could accept

    links to 70 pages and it would absorb an breadth on your adviser

    screen beneath than 1 inch advanced by 1/72 of an inch high. If you put

    this cord of pixels at the basal of your web page, afterwards a

    couple of carrying returns, the likelihood of it getting apparent or

    clicked on by anyone is minimal. The seek engines will acquisition it

    though, and some of them accept spiders or crawlers that will

    follow the links.

    How Some Do You Need

    Place as some gifs on your pages as you require. I accept

    provided a sample airy pixel for your own use, you can acquisition

    it here....

    1-internet-marketing.com/pixel/

    I put the clear (called follow.gif) in a directory, so you can

    save the angel to your harder drive. Agenda that if you bang on it,

    your browser will affectation nothing.... because it s invisible. I aswell

    made this sample 10 pixels advanced so it s a little easier to grab

    and plan with. You may wish to abate its width, already you

    paste it into your html page.

    You can archetype and adhesive the clear as some times as you

    need, anniversary time authoritative the gif hotlink to a altered web page.

    Some of my barter just create a banal footer that goes on

    the basal of every individual web page they create. This footer

    contains acquaintance info, aeronautics panel, absorb advice and you

    guessed it, hundreds of airy pixel links. You can yield a attending

    at one such page here:

    dynamicmedia.com

    At the basal of the page there are about fifty or so links, can

    you see them? The seek engine can. To see the airy

    links, just "View Source" in your browser window, or save the

    page to your harder drive and accessible it up with an html editor. Agenda

    that I accept links arch to home pages, centralized pages and angle

    (doorway) pages.

    The Abstruse Stuff

    Here is the absolute html cipher that goes into authoritative an airy

    pixel. First of all, there are two locations to a hypertext hotlink in html

    code. The first allotment is the url or destination of the hotlink that

    search engines follow. The additional is the allotment that humans see

    on the web page as the accustomed dejected accent text.

    <A HREF="1-internet-marketing.com">This is the

    blue argument that humans will see.</A>

    We can do the aforementioned affair with a account or graphic. The first part

    contains the destination.... area I wish the seek engine to

    go. The additional allotment calls up a gif clear alleged "follow.gif", that

    is 1 pixel by 1 pixel in size.

    <A HREF="1-internet-marketing.com/store.htm">

    <B><IMG SRC="follow.gif" WIDTH="1" HEIGHT="1"

    ALIGN="BOTTOM" BORDER="0">

    What Makes It Invisible

    There are two things we charge to do, to create the clear

    invisible. First off we charge to use angel alteration software to

    make the gif transparent. In additional words, it takes on the aforementioned

    color as the accomplishments blush of the web page, which makes it

    appear invisible. The acceptable account is, I ve already done this allotment for

    you with the sample you can download. The additional allotment is to

    make abiding the BORDER="0" in the html code. That will anticipate

    a dejected bound or box from getting fatigued about your airy

    pixels.

    Conclusion

    I wrote about this address in my book "Nothing But Net" in the

    section advantaged "How to ensure a seek engine can spider your

    pages." Its an old tactic that I ve acclimated for years. Chat got out

    about cantankerous bond and although this tactic is able-bodied publicized,

    few humans accept acclimated it, not acumen how able and able

    it is.

    Cross hotlink all of your home pages, centralized pages, and angle

    pages to anniversary other. If the seek engine comes to archive

    your page it finds links to all your additional pages. If the engine is a

    spider it will clamber and add your additional pages to its index. Getting

    cross affiliated gives your pages a greater adventitious of getting

    cataloged and accepting your pages "stick" in the index. Some

    search engines even adopt this adjustment of "finding" your pages

    rather than accepting you advertise them to their acquiescence areas.

    Hope this clears up the abstruseness surrounding cantankerous bond and

    the airy pixels.