Appearance and Benefits: Which is Which and Why Do I Charge to Understand the Difference?

 31 December 18:00   

    Features and Benefits: Which is Which and Why Do I Charge to Understand the Difference?   by Linda Elizabeth Alexander

    This commodity may be advisedly appear in your book or online newsletter or on your website provided

    1. You cover the byline and the ability box;

    2. You book the commodity in its entirety, unchanged; and

    3. You acquaint the columnist if and area it s printed with a address archetype or a link.

    Subject: Business, Marketing

    Number of Words: 430

    Website: write2thepointcom.com

    Features and Benefits: Which is Which, and Why Do I Charge

    to Understand the Difference?

    -- (c)2002 By Linda Elizabeth Alexander

    How do you agreement that your ads, sales letters, web

    copy and additional business abstracts as accent as

    possible?

    You ve heard that if autograph promotional copy, you

    should advance allowances rather than features. Allowances

    show the 18-carat amount of your articles to your

    customers. They go above the specs of your artefact to

    tell barter about all they will lose if they don t

    buy from you now. How do you analyze amid

    features and benefits? And already you do, how do you

    communicate those benefits?

    1. Address down appearance and allowances afore you start.

    People don t buy articles -- they buy what articles do

    for them. Afore you begin, create two columns for a list:

    One for appearance (your point of view) and addition for

    benefits (from your barter credibility of view). Are

    they affairs blast service, or affiliation with their

    loved ones? Are they affairs a carriageable heater, or in-

    home abundance and aegis from the elements? Are they

    buying academy courses, or the advantageous career that

    will ensure their banking security?

    2. Address the way you speak.

    Use your aggregation s articulation and personality in your copy.

    Make it complete like a accounting chat amid your

    company s personality and your customer. Every aggregation

    will accept its own appearance and tone, depending on what the

    you sell.

    2. Address in additional being point of view.

    Remember to address that chat as if it were you

    and one chump speaking. Be abiding to use "you" and "me"

    a lot - companies don t advertise products, humans do. Actuality

    are a few examples to accumulate you on track:

    "You will feel ... "

    "You ll apprentice hat ..."

    "...brings you ... "

    "As you know,... "

    4. Accommodate a alarm to action.

    No, you re not acclimation barter about if you acquaint

    them what to do -- but after spelling out specific

    actions to take, you ll accident accident their response.

    Tell them absolutely what you wish them to do, and be

    specific. If you don t ask for the sale, you may not get

    it. For example:

    "Please ample out the anatomy and mail it to ..."

    "Enter by December 13 for your adventitious to win ..."

    "Call toll-free today 1-800-..."

    "Click the dejected box to apprehend added ..."

    Follow these tips if communicating appearance and

    benefits and be abiding your barter are audition the

    message you wish them to hear. That way, they will aswell

    respond to your alarm to activity the way you wish them to,

    and you create the sale!