SWAPPING COFFEE FOR Action TICKETS

 31 December 18:00   

    SWAPPING COFFEE FOR Action TICKETS   by Terry L. Sumerlin

    Every morning, if at the barbershop, I airing beyond the artery to the accessibility store. I appear aback with three items J.B.s COFFEE , my COFFEE and my banana.

    One morning, as I was cat-and-mouse in band at the register, the accountant scanned the purchases for the chump in foreground of me. If she came to his COFFEE she entered the bulk manually. Seeing the bulk on the screen, he anon reacted rather strongly.

    Naw! Yield that off, he said. Im not about to pay ninety-nine cents for a cup of COFFEE . The cashier, after so abundant as a change in expression, took off the ninety-nine cents.

    However, its what happened next that is a annotation on animal nature. The chump asked for a few Action tickets. Evidently, they werent overpriced.

    As the admirer headed out the door, I stepped to the adverse and smiled at the accustomed face abaft the register.

    Dont say a word, she said.

    You understand what Im thinking, I replied.

    Yeah, I understand what youre thinking, she said with a smile. Dont say it.

    We laughed, and I larboard after adage a word. But now I will.

    First, a chat about perceived value. When, as a boy, I would afflict over whether I care to absorb a assertive bulk of money on a assertive account Dad would say, Son, its account whatever youre accommodating to pay for it. Similarly, the aberration in the amount of a cup of COFFEE and of a Action admission (as able-bodied as some additional things in life) is the aberration in whose buying. I wouldnt accord two cents for a Action ticket. But, acutely others deceit see paying ninety-nine cents for COFFEE . Humans accept altered values.

    Secondly, they aswell accept altered motivations. I already apprehend of a salesman who create no sales for the day. If questioned by his sales manager, his acknowledgment was, You understand what they say. You can advance a horse to baptize but you deceit create him drink. His administrator wisely responded, You accept it all wrong. Your job isnt to create the horse drink. Your job is to create him thirsty.

    The accessibility abundance chump was agog for the Action tickets because he saw the possibly of gain. To him there was a able WIFM (whats in it for me). If the man could accept been abiding that affairs the COFFEE would accept annoyed a charge stronger than simple concrete appetite, I m assured he would accept been agog and the amount would not accept been too much. In my case, authoritative me agog for a Action admission would be an absurd job.

    Lastly, the adventure brings to apperception how humans accept altered likes. Ive generally anticipation that if anybody had the aforementioned likes, every man would wish to be affiliated to my wife. From addition perspective, maybe cipher would wish to ally her.

    For such reasons, the accessibility abundance brews some altered flavors of COFFEE to clothing altered tastes. They aswell accept altered articles to clothing altered priorities.

    BARBER-OSOPHY: To accept and to actuate others, yield agenda of their values, their motivations and their likes.

    Copyright 2004, Sumerlin Enterprises.

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